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UEFA signs McDonald's to sponsor top-tier international competitions through 2017 - The Canadian Press |
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Wednesday, 26 May 2010 09:18 |
 The Canadian PressUEFA said Wednesday that the contract includes the next two European Championships for men and women, four men's under-21 competitions and three futsal ...Football Trade DirectorySportbusiness.com
The Canadian Press: UEFA signs McDonald's to sponsor top-tier international competitions through 2017 Hosted by Back to Google News UEFA signs McDonald's to sponsor top-tier international competitions through 2017 By The Associated Press (CP) – 3 days ago NYON, Switzerland — McDonald's is to sponsor all Europe's top-tier international soccer competitions through 2017.UEFA said Wednesday that the contract includes the next two European Championships for men and women, four men's under-21 competitions and three futsal tournaments.
The value of the deal was not disclosed.McDonald's joins Adidas, Carlsberg, Castrol, Coca-Cola and Hyundai-Kia as global partners for the European Championship, which ranks as the third most popular global sports event behind the World Cup and Summer Olympics.UEFA said Euro 2008 earned 1.3 billion euros (C$1.7 billion) in commercial revenue.
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